"If you’re really interested in this, I recommend seeking out classes conducted by Certified F.I.R.E. Instructors... you’ll join the ranks of millions of firewalkers who have been empowered by the experience." —Dr. Andrew Weil, M.D.

Upcoming Training

Executive Firewalk Instructor Certification (EFIT)

The concept of a Master Class is a time-honored way for true masters of an art to pass along their wisdom, knowledge and skills. Visual artists learn more in a day with a master than they do in months of school. Singers grow enormously from a few hours spent with a renowned performer. Martial artists study with the master, spiritual seekers search for their guru. 

The EFIT is the most comprehensive firewalk instructor certification course available today. This is an advanced program that focuses on the business of firewalk seminar facilitation. This empowerment intensive will provide you with all the tools needed to create a successful seminar career. The program covers all aspects of the business of firewalking. One very important topic of this course deals with how to effectively market and generate sales for your business.

Our Advanced Instructor course is offered ONLY twice a year with only 12 students per class.

In the Executive Firewalking Instructor Training (EFIT) you will learn from masters of each of the separate talents needed to plan, sell and facilitate successful firewalking events. If you want to learn how to share the experience of walking on fire and help others grow from that experience, the EFIT is for you. If you want to grow personally and professionally, the EFIT is for you. You will leave the EFIT, a Master Class in Firewalking, with new levels of understanding, a fresh appreciation of your potential and epiphanies about your future.

In this course you will learn:

  • Advanced Firewalking Situations
  • Improve your Public Speaking Skills
  • Room design for your Events
  • Marketing your Events
  • Audience Engagement Skills
  • Growing Your Business
  • Sales Skills
  • Advanced Facilitation Skills
  • Leadership Skills
  • Team Building Skills


Charles Horton

Charles Horton has been setting and achieving goals since he was a young boy. At age 16 Charles set his sights on becoming financially independent. His first venture started at a local flea market. After finding an item that caught his eye, he asked the person at the booth if they would take a personal check. The man responded, "No son. No one here accepts personal checks. This is a cash only business."

Somewhat dismayed, Charles continued to walk through the flea market and asked a few more vendors the same question, "Will you take a personal check?" He received the same answer from each vendor, "no". It was at this moment that Charles came up with an innovative idea. "What if I set up a booth and cashed personal checks for flea market shoppers?" He approached the manager of the market and told him his idea. "If you will build me a booth and charge me no vendor fee, I will cash personal checks for your shoppers as a convenience for people who run out of cash while they are browsing your flea market." One thing quickly led to another and it wasn't long before this 16-year-old boy was cashing over $100,000 in personal checks on a typical weekend.

That event was to serve as a stepping-stone to a very lucrative career in the business of personal finance for Charles. It was during this time, that Charles set a goal to become a millionaire by his 30th birthday. And yes, he achieved that goal he set for himself many years before.

Now at age 40 Charles is a self-made multi-millionaire and oversees his more than 50 retail financial outlets across the country. His company has been bestowed (twice) by INC. 500 as one of the fastest growing privately held companies in America. He now runs his finance empire from his own 12000 sq. ft. villa surrounded by pools, creeks, waterfalls and a private coy stocked lake. He has come a long way since he took that first stroll through the flea market.

In addition to his primary endeavor, Charles has also become an excellent public speaker and teacher of goal setting and finance. He conducts seminars around the country and shares his philosophy with seminar attendees. "It's what makes me the happiest. I love helping others," says Horton. He regularly conducts firewalk seminars to people from all over the globe. "It's about breaking through limitations and getting to the next level in life. That has been the cornerstone of my personal philosophy for many years. Identify what's holding you back and move through it. It almost always boils down to fear on some level."

Krish Dhanam

Krish Dhanam joined the Zig Ziglar Corporation in the sales department in October of 1991. Through speaking and teaching the timeless principles of its legendary founder Zig Ziglar, Krish soon embarked on a career that has seen him facilitate workshops and conduct seminars all over the world. His current assignments include functioning as Vice President of Consulting and Business Development for Ziglar True Performance and Co-founder of Krish Dhanam Training International.

As a writer he has authored articles on a range of topics spanning from personal relationships to corporate change. Recognized by his peers as a dynamic personality, Krish says that sharing a stage with a President pales in comparison to watching a movie with his son.

Krish will teach two days of hands on speaking, training and coaching. No matter what your current level of public speaking proficiency is, you will leave a better speaker.

John Maisel

World traveler, adventurer, internationally recognized NSA Certified Public Speaker, and Master Firewalking Instructor are just a few of the titles accredited to John Maisel. He is known for his keen ability to transform challenging situations into opportunities for growth. Maisel is a teacher of teachers and has certified some of the top motivational speakers from around the world in the art of experiential education. His ability to teach others how to simplify the most difficult tasks into concepts that can be successfully consumed by participants makes him a sought after presenter and teacher.

John is recognized as a Certified Professional Speaker by the National Speakers Association as one who provides keynotes, motivational, and experiential presentations. He is a dedicated and tireless volunteer for countless public service projects involving drug prevention in youth, protection of law enforcement families, eco tourism, founding member of his Rotary Club in 1976, birding, ecological preservation and international world peace projects. Maisel is an accomplished seminar leader who has the unique ability to extract from participants a strong personal recognition of their own power. He teaches them how to be their own “guru”.

Tom Niesen

Tom Niesen is founder and CEO of Acuity Training Systems, Inc. Acuity has schools for salespeople, sales managers, and entrepreneurs in Dallas, Austin, and Houston. Tom can frequently be found on the road conducting in-house workshops for major corporations. He is regularly asked to assist in training and development of sales trainers nationwide. Tom teaches non-traditional client development, negotiating, and business development to thousands of professionals in over 260 industries. In fact, in a recent Magazine article "Sales Superstars" 4 of the 8 listed were clients of Acuity Training systems. Tom has conducted seminars for such companies as Quaker Oats, Minolta, Lucent, Fuji Film and McDonalds. Tom is presently working on his Ph.D. at Dallas Baptist University. Tom has been featured in radio and print. Tom Niesen was also 1999 Dallas Man of the Year.

Building a business is a separate task from facilitating an event. In Tom's section you will consider your future and how firewalking events fit into your business plan.

Majic Potera

For nearly a decade, Magic Portera has coached and advised leaders and entrepreneurs throughout the country.  His list of clients consists of a who’s who of outstanding individuals.  Recognized as an authority on maximizing human performance, Magic has coached and helped Fortune 500 CEOs, professional athletes, entrepreneurs, business men and women, couples, and people who are overweight.  Recruited very early on in his career as a speaker, Magic worked with The Anthony Robbins Companies throughout the United States to teach people how to live an extraordinary life – a life on their terms. Now, as CEO and Chairperson of his own company – Magic Portera Enterprises – Magic teaches thousands of business professionals the key strategies of mastering the art of influence & negotiation every year.  Magic’s 1-day seminar for sales professionals, is recognized as “…one of the fastest, most effective ways to accelerate a sales professional’s influential success!”

Magic started with nothing and built his speaking business from the ground up.  He’ll share with you how he succeeded and how you can too!



Sales and marketing are necessary elements of having successful events. How do you reach the people interested in your event? How do you generate interest in those who have never heard of firewalking?

When the details of an event are properly planned, the attendees will think you are hardly working. When there are problems, they will think you didn’t work hard enough. All the details for facilitating a flawless experience are examined, from transportation; room set up and drinks, to lighting, sound and minimizing distractions.

Public speaking has a reputation as something that frightens many people. You will grow as a speaker from the exercises and critiques in this section. More importantly you will learn that speaking is only part of facilitating. Keeping the group focused and energized is another skill you will consider. Done well this rises to the level of an art form; performance art.

And of course, walking on a bed of coals is a more complex event to co-ordinate than most seminars. All the specific issues of having the fire, safety, setting and group dynamics come together just when you want them to, require a team of trusted individuals. In this section you will consider these factors.



The course is 5 intense days, followed by a 4 day FIT, where the student will teach various portions of the course. Successful completion of this course moves you one step closer to being a Master Instructor with F.I.R.E.


 04/19/2009 - 4/28/2009


 Flower Mound (Dallas), Texas




Standard Price:                     $9,995.00
If Purchased at a FIT:            $7,995.00

PAYMENT TERMS:   $500 minimum due on signing.   $4000 due by 2/19/09.  Full balance due by: 10/28/09.   (Six Months after the event Ends!)

If paid in full at FIT:            $6,995.00

100% Money Back Guarantee on Intensives and Firewalk Instructor Certification

We are so confident that our programs will benefit you, we’re willing to take all the risk out of your decision to attend. If you’re not completely satisfied by the lunch break of the event on the third day we’ll give you a full and complete refund. No questions asked. If you are not satisfied simply let one of our representatives know no later than the end of the lunch break on the third day. You must return all course materials.



  • Executive Firewalk Instructors are able to list intensives on the firewalking.com website.
  • Executive Firewalk Instructors may use Institute developed seminar materials to conduct intensives in their markets. These materials include workbooks, production books, training materials and advertising materials.
  • Executive Instructors also get priority over Certified Instructors in receiving sales leads from F.I.R.E. 
  • Currently all Executive Instructors may attend all F.I.R.E. events free of charge. 
  • Currently there are is no further tuition to become a Master Instructor.


See What Past Students Say

Upcoming courses are listed on the left. Sign up on line! Or for more information, contact the Firewalking Institute at info@firewalking.com or 800-218-0055.

All Master Instructors teach from the core teachings of the institute. Some instructors may add elements such as ropes courses and sweat lodges. View the individual course descriptions to determine the contents of each course. Plan on surprises! We seek to under promise and over deliver.

F.I.R.E. Certified instructors who wish to be listed on this site can register HERE.